this three-day campaign creatively helped people get honest about their biggest obstacle to money management (themselves) and show how Cleo’s AI can help them finally save. the cleo confessional café drew attention to the app’s variety of savings products to help people at the start of the year. if customers faced your regrettable spends with the brand, they could enjoy a treat without regret – a free pastry and coffee.

studio oloro led production in the multi-channel project by taking over a bakery right outside of new york city’s union square, with the space fully kitted out in cleo branding and interactive elements, such as selfie walls and a content creation corner where customers-turned-cleo users could start setting savings goals for the year.

in addition, we led the brand’s second out-of-home advertising efforts in new york city by sticker tagging a variety of wild posts that promoted spending and indulging. The stickers came with cheeky messages to get passersby to download the cleo app, save money, and second guess their spending habits, amplifying visibility and engagement.

results:

• 300+ freebies in exchange for downloading the cleo app

• 150+ app downloads from sticker tag advertisements

• 2,500+ savings goals created*

• 11.6m+ impressions

*highest sign-ups to date, february 2024