cleo chief spending officer

project management, OOh production

cleo’s “money main character” campaign innovatively tackled gen z financial anxiety while sparking a crucial dialogue on ai’s role in reshaping personal financial habits.

the fintech brand hired a gen z “chief spending officer” (cso) through tiktok applications, a platform synonymous with the culture. the “cso” lived a month guided by either ai-powered recommendations to save money or free spending, determined by public votes on cleo’s app.

studio oloro led production in the multi-channel project, amplifying visibility and engagement with the brand’s first out-of-home advertising efforts in new york city. to encourage the audience to download cleo’s app and cast votes for the “cso” spend, wild post creative was refreshed daily throughout brooklyn to reflect the prompts within the app itself.

results:

• 7.2k+ total votes

• 14m+ impressions

• 2.5m+ organic Tiktok views

agency: flight story

2024 shorty awards finalist - financial services