to show that people can find closure in a love match gone wrong and encourage people to keep moving ahead in their dating journeys, hinge launched their first podcast, ghost stories, as a unique addendum to their famous “designed to be deleted” campaign. ghost stories brough former daters together to hash out what went left in their relationship and how they can move forward and learn from the failed connection.

this 5-episode series hosted by comedians sydnee washington and michael yo was not only distributed across various podcast platforms, but full episodes were also available to watch on youtube, which was not a trend in the space at the time.

to draw excitement around the podcast, Studio oloro oversaw the audio and video production + content development process, and produced a promotional trailer ahead of the launch. in 2 weeks, the podcast exceeded 300k+ downloads across apple podcasts, spotify, iheartradio, stitcher, etc., and reached #1 and #3 in Relationships chart on apple podcasts, respectively, in the UK and US.

we drove the comprehensive project planning, and post-production process with the broader creative team to define the campaign’s vision, along with:

• budget management

• vendor coordination

• location scouting

• logistics coordination

• talent scouting + management

• on-set management

listen to the podcast

agency: social chain

2020 webby award nominee